If you’ve ever found yourself overthinking what to feed your dog, you’re not alone. There’s so much on the market. High protein, grain free, raw, fresh, wet, dry… The list goes on and it can all start to blur into one.
So when a brand we already trust brings something new to the table, it’s worth a proper look.
Naturo have just launched their brand new Superfoods range and we’re already big fans. With 70% meat content and added superfoods in every recipe, it’s a simple way to bring a bit more goodness into your dog’s bowl.
What is a Superfood Range?
At its core, this is complete, natural dog food – just with a bit more thought behind what’s going into it.
Each recipe combines 70% meat with ingredients you’ll probably recognise from your own kitchen. Not for the sake of it, but because they actually bring something to the table nutritionally. We’re talking blueberries for antioxidants, green veggies for vitamins and sweet potato for digestion. It’s not about overcomplicating things or jumping on a trend. It’s simply adding a bit more goodness into what your dog is already eating, in a way that feels easy to maintain.
The three flavours are:
- Chicken with Kale & Blueberries
- Duck with Sweet Potato & Orange
- Turkey with Broccoli & Blueberries
Simple, balanced, and easy to rotate if you like to mix things up a bit. My boys have tried them all and there was not an empty bowl in the house!
Why I love it, as a Dog Owner
Obviously, the dogs love it – but mine would eat just about anything, so they’re not exactly the toughest critics. What matters more to me is how nutritious it is for the dogs and how it fits into my life as a dog owner.
First, the 70% meat content. That’s always the starting point for me. I want to know they’re getting, high-quality protein, and everything else is there to support that – not bulk it out.
Then there’s the practicality. The fact you don’t need to keep it in the fridge is a big one for me personally. Whether it’s a weekend away or just not wanting to overthink feeding times at home, it makes everything feel easier. It’s the kind of food you can throw in a bag and not have to worry about.
And lastly, it just feels simple in the best way. You can read the ingredients, recognise them, and understand what you’re feeding your dog. For me, that balance of quality, convenience, and keeping things straightforward is exactly what I’m looking for.
Final Thoughts
There are a lot of options out there when it comes to feeding our dogs, but this feels like one of the easier ones to get right. It’s a small upgrade that doesn’t ask you to change your routine, overthink things, or add anything extra… And that’s exactly why I like it.
If you fancy giving the new Superfoods range it a try, you can explore the range here.
You can also use code DF20 to save 20%.
And a big thank you to Naturo Pet Foods for supporting the platform. It genuinely means a lot. If you do decide to give them a try, it’s a really nice way to support what we’re building too.

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