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New Paws on the Block – The New Owners of Dog Furiendly

What’s next for the Dog Furiendly Platform?

Back in October 2024, Dog Furiendly was set to close it’s doors, meaning the end of this wonderful community; The end of a platform consisting of over 30,000 dog friendly businesses; The end of seven years of hard work and a whole load of tail wagging fun! That is until Adele met Emma…

I am so excited to announce that Dog Furiendly isn’t going anywhere. It’s got new Owners and we are so excited to keep this incredible platform going 🥳

My name is Emma and these are my two furry sidekicks – Oscar, Branch Manager (he’s obsessed with sticks) and Henry, Barketing Manager (he’s a bit on the noisy side). Oscar & Henry are also known as The Handsome Pugs.

Before I introduce myself properly, I want to give a massive shout out to Dog Furiendly’s Founder, Adele Pember. Let’s face it, you’re reading this blog because of Adele 🥹

Adele has created something AMAZING with this platform and community. Without Adele’s hard work over the years, none of this would be possible. Adele will always be a massive part of Dog Furiendly and I cannot thank her enough for allowing me to have my dream job, working with my two best friends! 🐾

So, you’re probably wondering, who’s Emma?

I’m the human behind the Handsome Pugs. I’m an Interior Photographer with a diverse skill set in social media and marketing. I’m a creative at heart, with a passion for dogs and dog-friendly travel.

Over the years, I’ve had a number of roles in the marketing industry and have done a lot of dabbling – from SEO and website design, to graphic design and videography. But anyway, this isn’t a CV so let’s move on to the fun stuff, with a couple of random facts about me:

  • I used to be scared of dogs. Can you believe it?! 😮
  • I’m the biggest foodie and a massive coffee snob
  • Big wine fan, but hold the cheese 🤢
  • Like a dog, I too love a tennis ball (though I prefer a racket to my mouth)
  • Nearly 10 years ago, I tried creating my own dog friendly directory for my home town (but the timing wasn’t right) – Funny how things happen ✨

Sale of Dog Furiendly

One random day in November, I was scrolling through Instagram and a post popped up from Dog furiendly. It was Adele, sharing her heartfelt story about closing the business and community that she had built. I read the whole post and at the very end was a prompt to get in touch if you were interested in taking over Dog Furiendly. I knew instantly that I was interested… Very interested! So, as you do in 2024, I dropped into her DMs and that’s how our story started.

Two days later, we jumped on a video call and it was clear instantly how inline our values were when it came to Dog Furiendly. I shared with Adele some of the many ideas I’ve had over the years and besides probably thinking I’m a bit mad, Adele must have seen something in me because she accepted my offer. A few months later, we were ready to meet in Wales to complete the sale and collect the physical assets and marketing materials.

Join us on our trip to Wales in our YouTube video below…

What’s next for the Dog Furiendly platform?

When it comes to the future of Dog Furiendly, I have a LOT of ideas. However, my primary goal is to make the platform as useful as possible for as many people as possible. I aim to increase listings, in terms of both quality and quantity, making it even easier for people to find places to eat, stay and explore with their dogs. I have a whole range of new features that I’d like to add to the website, including additional categories, filtering and new ways to plan dog friendly trips.

As per usual, we will be hosting the VIP area at Dogstival this year (which I am SO excited for) and I’m hoping to attend a couple of other events too. We are planning some UK adventures this year and exploring new counties, so if anyone would like to see county specific content, please do let me know!

I’ll also be launching an influencer programme soon, to partner up with some of the best Repawters in the business… And being a Repawter comes with its perks, so watch this space 😉

Aside from that, I don’t want to give away too much away just yet. What I will say is that it will be business as usual at Dog Furiendly, with a few exciting twists…

Henry, Oscar, Minnie & Charlie

Thank you to everyone who has supported dog Furiendly over the years and I hope I can do you proud!

Love and woofs,

Emma 💁🏼‍♀️ Oscar & Henry (Chief Doggy Officers) 🐾

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