Black Friday is back, and this year’s deals are too good to scroll past. I’ve rounded up the very best offers for dog lovers – from cosy home comforts to adventure-ready kit and everyday essentials. Whether you’re treating your four-legged sidekick or ticking off your Christmas list early, these savings make it the perfect time to stock up.
These are all things that I genuinely own and love, or products that are on my list to buy. I’ve filtered out the fluff so let’s dive into the bargains worth barking about.
Black Friday 2025 Deals
Our Top Picks
Naturo is one of those brands we genuinely adore. Not just because their food is wholesome, natural and a big hit with dogs, but because they actively support Dog Furiendly too. They’re the kind of team who truly care, which makes recommending them feel even better. Whether you’re stocking up for sensitive tummies or simply want something nutritious and reliable in the cupboard, it’s a great time to treat your dogs. Enjoy 25% off site-wide until Monday with the code BF2025 at checkout.
Bag yourself a Isle of Wight getaway with 50% off foot passenger fares and 35% off car and motorcycle crossings in Wightlink’s Black Friday sale. The discount applies to travel right through to 31st March 2026, so it’s ideal for planning a winter escape or a spring adventure… You just need to book by 1st December 2025.
There’s plenty to look forward to over the next few months. Hop over the Solent for festive fun, cosy pub lunches and crisp winter walks, or wait for spring and enjoy coastal strolls, bluebell woods, cycle trails and fantastic local food. And of course, I’m a little biased – it’s my home town, and there’s nowhere quite like it.
Toys & Enrichment
Most of the Earth Rated durable dog toys are 25% off on Amazon at the moment, which is a great excuse to stock up. We recently picked up their ribbed enrichment toy and it’s been brilliant – sturdy, dishwasher safe, and it keeps the dogs entertained for ages.
Plus, it’s not brightly coloured like so many dog toys, which I really appreciate around the house. With the discount, this one comes in at just £6.74, making it an easy win for both budget and enrichment.
The Whimzees Small Variety Box is a solid little Black Friday find – it’s £14.98, which works out as a 25% saving for 56 chews. I usually buy the small toothbrushes and pay around £9.99 for a pack of 24 in Pets at Home, but this box feels like great value for the mix of shapes alone.
It keeps things a bit more interesting for dogs, and you still get the same natural, grain-free, no-added-sugar goodness Whimzees are known for.
If you’ve got a dog who finds life a bit overwhelming, from visitors or travel to those dreaded bangs outside, Adaptil can make a world of difference. Their calming products help dogs feel safe and settled, and they’re a real comfort for anxious pups. With 20% off one or 30% off two, it’s a great time to stock up, especially with New Year fireworks just around the corner.
Health & Wellbeing
Bramley & Digby Dog have 25% off right now, and it’s the perfect excuse to stock up on some really lovely bits. I especially love the Bramley bath products and the Digby Dog wash.
All of their products are beautifully made, smell incredible, and genuinely feel like a little moment of luxury in the everyday. I’m completely obsessed with the branding too. It’s all so well put together, making their products just as gorgeous to give as they are to use.
Wisdom Panel DNA tests are currently 43% off, which is a genuinely brilliant deal if you’ve ever wondered what’s behind your dog’s genetics.
I’ve done two of these myself and found them such a lovely way to understand your dog better – from breed mix to traits and even helpful health insights. It’s fun, fascinating, and actually quite moving. With the Premium test now £82.64, it’s a great time to go for it if you’ve had it on your list.
Norfolk Natural Living (one of my favourite brands) are running a lovely Colour Friday event with some brilliant treats. Spend £95 in the collection and you’ll receive both the Coastal Walks Room Spray and the Deepest Sleep Magnesium Body Mist (worth £25 each), and if you go up to £185, they’ll also add a Signature Candle worth £29.50.
Everything they create smells incredible, feels luxurious, and is perfect for keeping the house fresh – especially handy when you share your space with dogs. My personal favourite is the Coastal Walks fragrance.
Home Essentials
If you’re after a dog bed that’s built to last (and actually looks good in your home), Ralph & Co are hard to beat. Their dog beds are sturdy, comfy and designed with real dogs and stylish homes in mind. Most come with removable covers, so cleaning is a breeze after muddy walks or for a seasonal refresh.
Right now they’re running a Black Friday sale, which makes it the perfect time to treat your pooch (and keep your home looking sharp).
Neom currently have 30% off site-wide plus a free candle on orders over £130, and I’ll admit I’ve been eyeing up their Wellbeing Pod for ages!
We tried one on a staycation and the scent was incredible, perfect for masking dog smells. The starter pack is still £85.40 in the sale, but honestly, I think it’s worth it.
Smart Tech
If you’re battling daily dog hair (same here!), the Eufy G50 is seriously tempting – especially now it’s £99.99 on Amazon. In fact, when I logged on this morning, there was even a voucher on there to save an extra £10 (not sure if that’s just me).
It’s compact, powerful enough to keep on top of shedding, and the Pro-Detangle brush means far less faffing with hair wrapped around the roller. I’ve never had a robot vacuum myself, but with three dogs in the house I’m very close to giving in… and they even do versions that mop, which feels like a dream on muddy-paw days.
Tractive’s smart dog tracker Dog6 is down to £35.40 at the moment, which is an amazing price for the peace of mind it offers. It gives real-time GPS tracking so you can always see where your dog is, along with activity and health insights to help you keep an eye on their wellbeing day to day.
If you want that extra reassurance on walks and adventures, this deal makes it a really tempting time to pick one up.
The Shark StainForce is one of those gadgets I don’t currently own, but with a puppy in the house I’m definitely starting to see the appeal. It’s lightweight, easy to grab, and great for dealing with muddy pawprints, little accidents or any of the daily chaos that comes with dogs.
Instead of dragging out a bulky carpet cleaner, you can blitz stains before they set – and right now it’s £99.99 on Amazon, which makes it even more tempting. I think I might have to do it…
If you’ve ever had that momentary panic of “where on earth did I put that?” then Apple AirTags start to feel like a no-brainer. I’ve never bought them myself, but they’ve been on my mind for ages – especially knowing you can get collars designed to hold an AirTag securely should your dog ever go missing.
Right now they’re £24.69 for one or £74 for a pack of four on Amazon, which feels like a solid investment when you can use them for so many things. They’re brilliant for travel too: pop one in your luggage and you’ll always know exactly where it is, even if it wanders off without you.
With so many brilliant Black Friday offers this year, there’s something to suit every dog and every kind of adventure. Whether you’re stocking up on natural food, calming essentials, cosy beds or planning a getaway, each deal brings its own little boost to life with dogs. From practical savings to treats that make everyday moments feel special, it’s the perfect time to plan ahead, refresh the essentials and spoil your four-legged companions just a little more.
Some items featured in this roundup were kindly gifted or come from our sponsors, with no obligation to include them. This post also contains affiliate links. All opinions are genuinely our own – we only share products we truly rate and think your dogs will love
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